Ephemeral architecture for Primavera Sound: Temporary Master Plan
A master plan for a large scale temporary event, to improve both the user experience and set the design guidelines for the new global imagery of one of the top 10 music festivals in the world.
Primavera Sound is a reference festival at a global level. With 20 years of history and more than 190,000 spectators in the last edition, it is the most important musical event of the year in Barcelona. Although PS programs more than 350 concerts in various locations, the nerve centre where the greatest density of programming and audience is concentrated is in the Forum complex.
Historically, PS has invested most of the resources and energy in the quality of the music, both the line-up and the sound, but has not put to much attention the spatial experience and physical identity. Being one of the top 10 worldwide music festivals, this has become a must. The project, commissioned by Primavera Sound, is a global temporary Master Plan for the Forum Site, aiming to radically improve the user experience and the imagery of the festival.
The process implied an exhaustive research of the global context (studying over 20 other reference festivals), the construction of multiple operative maps to identify weaknesses and potentials and the conceptualisations and development of an ephemeral architecture proposal and design guidelines. The masterplan solutions and guidelines have been progressively implemented over the past 5 years.
Historically, PS has invested most of the resources and energy in the quality of the music, both the line-up and the sound, but has not put to much attention the spatial experience and physical identity. Being one of the top 10 worldwide music festivals, this has become a must. The project, commissioned by Primavera Sound, is a global temporary Master Plan for the Forum Site, aiming to radically improve the user experience and the imagery of the festival.
The process implied an exhaustive research of the global context (studying over 20 other reference festivals), the construction of multiple operative maps to identify weaknesses and potentials and the conceptualisations and development of an ephemeral architecture proposal and design guidelines. The masterplan solutions and guidelines have been progressively implemented over the past 5 years.
2017 - 2018
MEATS + GDIS (Roger Paez, Toni Montes, Borja Malet, Stella Rahola and MEATS’17 and undergrad Elisava students: Angad Bharaj , Isabel Camp, Susana Giraldo, Dani Guixà, Alejandra Isern, Kueilu Lin, Andrea Maita, Kazuhiro Murakami, Mariona Palau, Jose Parralejo, Luciana Pimentel, Santiago Ríos, Emilia Sierra, Pablo Viaplana, Víctor Vidal, Andoni Zamora)
PRIMAVERA SOUND SL (Alberto Guijarro, Pablo
Soler)
MEATS + GDIS (Roger Paez, Toni Montes, Borja Malet, Stella Rahola and MEATS’17 and undergrad Elisava students: Angad Bharaj , Isabel Camp, Susana Giraldo, Dani Guixà, Alejandra Isern, Kueilu Lin, Andrea Maita, Kazuhiro Murakami, Mariona Palau, Jose Parralejo, Luciana Pimentel, Santiago Ríos, Emilia Sierra, Pablo Viaplana, Víctor Vidal, Andoni Zamora)
PRIMAVERA SOUND SL (Alberto Guijarro, Pablo
Soler)
